Press Release: June 12, 2012

Alliance Healthcare Foundation Awards ElderHelp $100,000 for Mission Support

San Diego, Calif. – June 12, 2012 – ElderHelp ( has received a $100,000 grant award from the Alliance Healthcare Foundation.  ElderHelp will use the funds to support the Concierge Club which provides home care services that seniors need at a price they can afford. Demand for Concierge Club membership is growing rapidly along with an exploding senior population.

“We are so blessed to have received this mission critical support from the Alliance Healthcare Foundation,” says Leane Marchese, Executive Director, ElderHelp. “State and Federal budget cuts are hitting seniors so hard and it is encouraging to have this funding that will ensure San Diego seniors have services they need to stay independent in their own homes and communities.”

Specifically, the grant will be used to support operations for the Concierge Club, an innovative program, affordable option for seniors providing in-home care and enabling them to remain independent in their own homes.

ElderHelp’s Concierge Club connects caring paraprofessional volunteer caregivers and staff with seniors to help them stay where they want to be most – independent, and in their own homes. It is open to all seniors, regardless of income. The Concierge Club is designed to lighten the load for family caregivers and decreases the likelihood of falling victim to a scam or elder abuse.

The Concierge Club provides a tremendous amount of direct services for seniors through volunteers. Concierge Club benefits include high level case management, trusted referrals, grocery shopping, escorted transportation, home safety inspections and modifications, home repairs, light housekeeping, companionship, financial advocacy, and pet care. Club membership also provides opportunities to improve physical and mental health through socialization, recreational and fitness activities, and in-home health education and prevention activities also provided by volunteers. Seniors also have the opportunity to obtain referrals and resource information through ElderHelp’s trusted Preferred Provider Network.  Members may access the Preferred Provider Network through their Member Care Coordinator or on their own through a directory provided upon enrollment.

The Concierge Club targets low and moderate income seniors who have limited family and friend support, and face physical limitations. Many do not have incomes low enough to qualify for government assistance and yet do not have enough income to pay for the help they need at home. These high costs along with the baby boomers population growth are fueling innovations in health and allied supportive services for seniors. ElderHelp’s Concierge Club is at the center of this innovation providing accessible, affordable services to allow seniors to remain independent and healthy in their own homes.

The Concierge Club and its success are receiving national attention. In 2009, the Concierge Club was awarded the Nonprofit Management Institute’s Award for Organizational Innovation and was mentioned as one of California’s Top Ten Innovative Community Solutions on Aging in a brief published by the California Healthcare Foundation.  Additionally, the California Healthcare Foundation invited ElderHelp to make a presentation on the Concierge Club at a legislative briefing in Sacramento to describe this pioneering program to a statewide audience. In 2010 and 2011, ElderHelp was invited to make presentations to the Home and Community Based Services Association, American Society on Aging, California statewide conference for Area Agencies on Aging and two legislation briefings to share the Concierge Club concept. Most recently, the Concierge Club was highlighted in US News and World Report.

To sign up for ElderHelp’s Concierge Club visit or call (619) 284-9281. Connect with us on FaceBook and Twitter.

About the Alliance Healthcare Foundation

Alliance Healthcare Foundation (AHF) developed from a necessity for a representative public voice and advocate to speak and act on behalf of the critical healthcare needs of San Diego’s underserved populations. The organization was formed in 1989 through an innovative partnership of healthcare, business, labor and consumer advocates. From the beginning, AHF represented and was comprised of diverse individuals; united by a common commitment to improving the health and wellness of the entire San Diego community.  To date, AHF has made over 300 grants totaling more than $45 million to programs and services that improve the quality of life for our community. AHF has leveraged an additional $41 million from national and local funding partners with similar goals. Learn more at

About ElderHelp

Founded in 1973, ElderHelp is one of San Diego’s oldest and most trusted organizations assisting local seniors. ElderHelp is a non-profit organization comprised of professionals and community volunteers committed to offering quality social services that help seniors live independently in their own homes. Last year, ElderHelp assisted more than 4,000 seniors throughout San Diego County. Visit or call (619) 284-9281 to learn more or to sign up for services. Follow us on Facebook and Twitter.


CONTACT: Deborah Martin

Executive Director
619-284-9281 x 112